Sex sells….

First of all, I’m not a particular fan of censorship. Humans lust after the forbidden, always have always will. I firmly believe that education is the only way to change anything long term – legislation locks us all onto unexpected unpredicted paths so wherever possible I truly believe that education provides the only real solutions to well-considered outcomes.

That said – what the fuck is wrong with our advertising industries? Are the people working in advertising so dollar-desperate that they’ll always take the cheap shot? Actually there are a lot of really clever ads around which indicate there are very smart people working in the industry.

Why why why then is the industry moving closer and closer to bringing porn into every arena? If they don’t figure out just how pissed people are about their lazy-ass exploitation of women and children, and stop pornifying our culture, legislation to stop them will surely be along shortly. Several countires have already introduced laws to require magazine to disclose photoshopping of models in their pages.

And by the way, ads don’t do a great job showing men as strong, committed to families, honesty, trustworthy or anything other than shallow and sex-obsessed – but that’s another post.

If you’re at all concerned about the way children, girls in particular, are advertised to and you’re not sure what to do about, you could support an emerging lobby group called Miss Representation in their work.

If you have sons not daughters, consider this: the girls who are being trained to think of themselves as objects first and humans second will be the only choices around for your sons and your grandchildren.

They will have low self-esteem, mental health issues like depression and life-threatening eating disorders.

And since it’s more often than not women who work in nursing homes, these girls are the women who’ll be looking after you in your old age. Is that what you want for your future?

Watch this vid, visit misrepresentation.org and see how you can help (it’s okay you won’t have to do stuff you’re not confident about, just go visit and see…)

So yes, sex sells – but it’s selling us out to the tackiest bidder.

 

 

10 Comments

  1. The Great Gordino on January 10, 2013 at 7:24 am

    A good idea to build pressure to reduce this kind of thing is to write a stinging letter to the company you see advertised.

    If the letter hits home, they will tell the ad agency to stop it, or they will go elsewhere.

    Customer feedabck has real bite!
    Cheers,
    Gordon

    • Sandy on January 10, 2013 at 7:36 am

      Gordon, certainly is – thing is I’m fairly sure I’d be writing letters all day every day 🙂 I’m happy to support someone who does it, like MissRepresentation – I think they can safely say “x thousand of people are supporting us to say stop this crap…”. Or maybe a flood of letters from x thousand of people would have more nuisance factor – good point 🙂

  2. Victoria on January 10, 2013 at 7:25 am

    I am not offended in the least with your potty mouth…LOL Sometimes you have to use naughty langauge to get your point across. I totally agree with you on this! Kudos!

    • Sandy on January 10, 2013 at 7:34 am

      Vickie – 😀

  3. Mary Corbett on January 10, 2013 at 8:49 am

    over here in Ireland we have an ombudsman who handles advertisting complaints – its a great focus for sending complaints to. When numberous people complain he represents all the complainants and can get adds removed etc. has the US something similar

    • Sandy on January 10, 2013 at 5:49 pm

      Mary I’m in Australia – we have an advertising complaints body too. Thing is these images are SO pervasive now that it’s rare anyone complains anymore – time to change that!

  4. Cairn Rodrigues on January 10, 2013 at 9:44 am

    I don’t think it is wise to relinquish the job of role modeling to the media. Just because it’s out there does not mean a parent has to give it the power to affect her family. And it is just that easy, question out loud every questionable ad and your children will see them in a different light. Love yourself and your body image instead of mouthing the words and then relentless dieting. Own your family, make a conscious effort to be in the world but not the world’s pawn.

    • Sandy on January 10, 2013 at 5:48 pm

      Carin – I was reading a blog a few days ago by a woman who used to work in advertising – apparently women don’t even make up 10% of the industry. The results show eh?

  5. Joy on January 10, 2013 at 11:59 am

    Love this! Thanks for using your voice and shouting it out girl!

    • Sandy on January 10, 2013 at 5:47 pm

      Thanks Joy – every voice counts eh? 🙂

Tell us what you think - you know you want to ;)