A New Dieting Disease!

Thanks to Weight Watchers, we are now aware of a new disease called “bikini-itis”, and luckily for us, weight watchers has the cure!!

If you lose the 3 kilos or 30 kilos that are making you afraid of your bikini, then following their program will cure you.

So go on over to their website where you can sign up for their program to cure you of this new phobia, and finally you’ll not only be happy, but worthy of going to the beach!

Or you can take a deep breath, have a think about what they’re really saying to you (“you weak woman, your body is not perfect enough to go to the beach in a bathing suit, pay us to make you good enough”). Then decide if what they’re saying is true, if it’s even necessary to pay attention to their statement, and then look at your body with love and gratitude for how it helps you live your life.

And then write to weight watchers and tell them what you really think of their expensive new advertising campaign.

Helpfully, they’ve written an article linked from newscorp http://www.weightwatchers.com.au/util/art/index_art.aspx?tabnum=1&art_id=10541&sc=3045 wherein they tell you that dieting and shopping is the way to imrpove your body image. The article was doing quite well really, in describing dressing to complement your shape. I think presenting yourself in the way that makes you feel most comfortable and attractive is great and we can always have a bit more information.

However…. when the article said that a suit with gathers across the midriff can “hide bulges”, it lost me. Our culture thinks that the variety of shapes and sizes of hips and thighs and breasts and stomachs – those curvy parts of a woman’s body that make her outwardly different from men – are the parts that we need to hide, change, even cut off!! Go weightwatchers, your contribution to the cause of supporting and empowering woman improves another notch – downwards.

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